With Instagram embracing Reels and turning into TikTok, Vero social media app looks better and better for photographers. And recently, Vero added one more reason.
A brief look at Vero
In many respects, the Vero app seems like, well, a better version of Instagram. They were initially launched in 2015 as an alternative to Facebook and Instagram. In March 2018, you might remember a surge in popularity. This was fueled largely by the Facebook-Cambridge Analytica data scandal in which the personal data of millions of Facebook users were collected without their consent.
Vero’s popularity surged again in September 2022 due to Peter McKinnon discussing it on his YouTube channel, which has 5.82 million subscribers.
What makes Vero good?
Vero has some features that separates them from Instagram and Facebook. They have no ads, no algorithms, a chronological feed, a dark background which is flattering to photos, and are attempting to build a community.
And now, they’ve added another interesting feature.
Vero recently added a Discovery page. This is an “explore page” that allows you to discover new photographers easily … or be discovered yourself. This too has no algorithms.
This also seems to be a good sign. With the new surge in sign-ups, the Discovery page is almost a way of rolling out the doormat to new photographers. This means that without ads or algorithms, you can post photos instead of Reels and stand the same chance of people finding you without having enormous followings. This also means that you can discover new artists based on the quality of their work.
Weary of Instagram
Instagram has basically said that they want to turn Instagram into a digital shopping mall, fill it with ads and focus on videos. If you are discouraged by that, it’s worth giving Vero a shot. They have emphasized having a community as well.
Despite having existed since 2015, Vero still seems like it is developing. But with the features I’ve described above, it feels like they are on good footing.
Currently, Vero is free to join. I joined in March 2018 although I have not been active until very recently. Since that time, I have heard that they will eventually introduce a paid subscription model. However, they have not done so yet.
If you wish to connect with me on Vero, please say hello!
VISIT ME, VISIT ME!
BOOKS AND PRINTS:
Head on over to the Ken Lee Photography website to purchase books or look at night photography and long exposure prints and more. My books are available there and Amazon, Barnes and Noble, Target, Booktopia, Books A Million, IBS, and Aladin. If you enjoy the book, please leave a nice review, thanks!
NIGHTAXIANS VIDEO YOUTUBE PODCAST:
Night photographers Tim Little, Mike Cooper and I all use Pentax gear. We discuss this, gear, adventures, light painting, lenses, night photography, creativity, and more in this ongoing YouTube podcast. Subscribe and watch to the Nightaxians today!
Behind the Shot video podcast – interview February 2020
A Photographer Captures Haunting Nighttime Images of Abandoned Buildings, Planes, and Cars in the American Southwest – Business Insider by Erin McDowell
A Photographer Explores Southern California’s Desert Ruins – Los Angeles Magazine article by Chris Nichols